Asset & Wealth Management, AI & Digital Strategy, Analyst - New York

AI & Digital Strategy, Analyst, Chicago

About the Role

Elevate your career at the intersection of finance, technology, and AI. We are seeking a forward-thinking, data-driven Digital Marketer to join our global team. This role is designed for a pioneer who will not only support high-impact commercial campaigns but also help expand integration of AI into our marketing ecosystem. You will help architect multi-channel, B2B journeys and leverage generative AI and analytics to help connect financial professionals with market-leading insights.

Team & Impact

Join a high-growth marketing organization where your work directly influences the firm’s commercial success. You will be an integral part of a cross-functional ecosystem, collaborating with Digital, Analytics, Sales Enablement, and AI center of excellence teams. This is a role for a builder—someone who wants to execute innovative campaign plans, pilot cutting-edge AI tools, and deliver tangible revenue impact through digital transformation.

Key Responsibilities

• Orchestrate AI-Enhanced Campaigns: Support marketing teams building end-to-end marketing strategies for ETFs, alternatives, and portfolio solutions and identify solutions for AI to scale content production and personalize messaging at speed.
• AI Workflow Transformation: Identify and drive implementation of AI into daily marketing operations. This includes using AI for copywriting, image generation, and streamlining internal approval workflows to increase speed-to-market.
• Predictive Omni-Channel Excellence: Explore AI solutions to maximize client engagement with web, email, social, and search by anticipating client needs and deliver "next-best-action" content.
• Quantifying AI Impact: Establish frameworks to measure the ROI of AI initiatives. Track efficiency gains, speed to market, quality of output and vendor savings to help inform future AI investments.
• Data-Driven Targeting & Segmentation: Partner with data science teams to build precision-targeted audiences. Use machine learning insights to identify high-potential prospects and create automated nurture tracks.

Qualifications & Experience

• Experience: 1–3 years in digital marketing or marketing technology. Experience in Asset Management, Fintech, or a dedicated AI/Digital transformation role is highly preferred.
• AI Literacy: Hands-on experience with LLMs (e.g., GPT-4, Claude) and AI marketing platforms (e.g., Jasper, Writer, or Adobe Firefly). Understanding of prompt engineering and AI ethics is a plus.
• Analytical Rigor: Proficiency in quantifying marketing impact. Ability to use data visualization tools (e.g., Tableau, PowerBI) to report on AI-driven efficiencies.
• Technical Aptitude: Familiarity with marketing automation and CRM systems (e.g., Adobe Experience Cloud, Salesforce, Marketo).
• Agility: An entrepreneurial mindset with the ability to navigate a fast-paced, global environment and advocate for technological change.
• Education: Bachelor’s degree in Marketing, Computer Science, Data Analytics, or a related field.

Salary Range

The expected base salary for this New York, New York, United States-based position is $85000-$110000. In addition, you may be eligible for a discretionary bonus if you are an active employee as of fiscal year-end.

Benefits

Goldman Sachs is committed to providing our people with valuable and competitive benefits and wellness offerings, as it is a core part of providing a strong overall employee experience. A summary of these offerings, which are generally available to active, non-temporary, full-time and part-time US employees who work at least 20 hours per week, can be found here.

We Offer Best-In-Class Benefits Healthcare & Medical Insurance We offer a wide range of health and welfare programs that vary depending on office location. These generally include medical, dental, short-term disability, long-term disability, life, accidental death, labor accident and business travel accident insurance.

Holiday & Vacation Policies We offer competitive vacation policies based on employee level and office location. We promote time off from work to recharge by providing generous vacation entitlements and a minimum of three weeks expected vacation usage each year.

Financial Wellness & Retirement We assist employees in saving and planning for retirement, offer financial support for higher education, and provide a number of benefits to help employees prepare for the unexpected. We offer live financial education and content on a variety of topics to address the spectrum of employees’ priorities.

Health Services We offer a medical advocacy service for employees and family members facing critical health situations, and counseling and referral services through the Employee Assistance Program (EAP). We provide Global Medical, Security and Travel Assistance and a Workplace Ergonomics Program. We also offer state-of-the-art on-site health centers in certain offices.

Fitness To encourage employees to live a healthy and active lifestyle, some of our offices feature on-site fitness centers. For eligible employees we typically reimburse fees paid for a fitness club membership or activity (up to a pre-approved amount).

Child Care & Family Care We offer on-site child care centers that provide full-time and emergency back-up care, as well as mother and baby rooms and homework rooms. In every office, we provide advice and counseling services, expectant parent resources and transitional programs for parents returning from parental leave. Adoption, surrogacy, egg donation and egg retrieval stipends are also available.

Benefits at Goldman Sachs Read more about the full suite of class-leading benefits our firm has to offer.

Opportunity Overview CORPORATE TITLE Analyst OFFICE LOCATION(S) New York JOB FUNCTION Marketing DIVISION Asset & Wealth Management SALARY RANGE USD 85,000 - 110,000