Marketing Manager - ModPro AI (Car Enthusiast App)

ModPro AI is a fast-growing app designed for car enthusiasts to showcase, track, and explore vehicle modifications. We’re looking for a dynamic and creative Marketing Manager to lead our marketing initiatives and accelerate brand growth across digital platforms.

About the Role:
The ideal candidate will bring 5-10 years of digital marketing experience, a passion for cars, and a proven track record of executing cost-effective marketing programs that deliver results. This role requires high energy & proactive, creative, strong communication skills, and the ability to generate fresh, engaging content.

Key Responsibilities:

• Own the internal marketing efforts: from planning to execution across all channels
• Act as marketing liaison with external agencies (branding, PR, advertising)
• Manage external freelancers: including graphic designers and video editors
• Build & manage cross-platform socials and post engaging, consistent content on Instagram, YouTube, and TikTok
• User & Follower Engagement: develop programs in-App and on socials to maximize engagement with the ModPro community
• Campaign development: from ideation to execution - originate concepts, oversee creative, and optimize for conversions

Qualifications – Critical Differentiators (Must be Strong in these areas)

1. Demonstrated excellence at building from scratch or managing highly effective cross platform growth (Ex: on TT, YT, IG, growth in Followers, ideation thru deploying campaigns, Ads, Boosted posts, effective re-targeting, high engagement & conversion)

2. Demonstrated proficiency with critical tools in graphic design, mktg management & social media (Ex: Canva, Capcut, Sora, Photoshop, Hubspot, Meta, WordPress, MailChimp, etc.)

3. Highly effective, fearless, ability to move fast: demonstrated effectiveness at managing numerous workstreams & getting stuff done, i.e. a “beast” at pushing out high quality programs

Qualifications – Other Key Attributes

• 5-10 years of digital marketing experience
• Education and/or certificates in marketing, communications, content marketing, SMMA, etc.
• Smart, creative thinker, proactive – if you don’t know a tool, you go learn it
• Strong communication, copywriting skills
• Experience managing cost-conscious social media accounts and digital ad campaigns
• Experience supporting iOS & Android Apps is a plus
• Automotive interest or knowledge is a strong plus
• Likes to be out in the community, creating original content, photos/vids is a plus

Compensation:
Flexible hours and pay based on experience and availability. Opportunity to grow with a cutting-edge automotive tech brand.

Pay: $75,000.00 - $90,000.00 per year

Application Question(s):

• 1. Provide examples of demonstrated excellence at building from scratch or managing highly effective cross platform growth (Ex: on TT, YT, IG, growth in Followers, ideation thru deploying campaigns, Ads, Boosted posts, effective re-targeting, high engagement & conversion)
• 2. Provide examples of proficiency with critical tools in graphic design, mktg management & social media (Ex: Canva, Capcut, Sora, Photoshop, Hubspot, Meta, WordPress, MailChimp, etc.)
• 3. Show how you are a “beast” at pushing out high quality programs

Work Location: Hybrid remote in Wilmington, MA 01887