Part-Time Digital Marketing & AI Optimization Expert (Lead Gen / Local SEO)

Job Summary
We are seeking a Part-Time Digital Marketing & AI Optimisation Expert specialising in Lead Generation and Local SEO. This role involves developing and implementing innovative digital strategies to enhance online visibility, optimise AI-driven marketing tools, and drive targeted lead acquisition. The ideal candidate will possess a strong understanding of content management systems, SEO best practices, and analytics tools to support business growth through effective online campaigns.

Responsibilities

• Develop and execute local SEO strategies to improve search engine rankings and increase local visibility.
• Manage and optimise website content using WordPress, HTML, CSS, and content management systems to ensure relevance and effectiveness.
• Utilise Google Search Console, Google Analytics, and Google Tag Manager to monitor website performance, analyse data, and generate actionable insights.
• Implement AI-driven marketing techniques to enhance lead generation efforts across digital channels.
• Manage social media platforms by creating engaging content, scheduling posts, and analysing engagement metrics to optimise outreach.
• Conduct keyword research and optimise metadata to improve organic search visibility.
• Collaborate with the team to plan and execute digital campaigns aligned with business objectives.
• Stay updated on the latest trends in SEO, AI optimisation, and digital marketing tools to continuously refine strategies.
• aid Advertising (PPC) & AI Targeting: Set up, monitor, and optimize paid campaigns (Google Ads and Meta/Facebook Ads). Utilize AI-driven automated bidding and smart-targeting features to capture high-intent customers looking for security installations.
• AI-Assisted Content Creation: Use generative AI tools (such as ChatGPT, Claude, or Midjourney) to rapidly brainstorm, draft, and refine high-converting ad copy, blog posts, and engaging social media descriptions.
• Website & Conversion Optimization: Monitor website performance and use AI heatmaps or analytics tools to improve user experience, optimize landing pages, and increase quote requests.

Requirements

• Proven experience with WordPress, HTML, CSS, JavaScript, and content management systems.
• Strong knowledge of SEO principles including metadata optimisation and local search strategies.
• Proficiency in Google Search Console, Google Analytics, and Google Tag Manager for tracking and reporting purposes.
• Familiarity with social media management tools and strategies for audience engagement optimisation.
• Ability to analyse data effectively to inform marketing decisions.
• Excellent organisational skills with the ability to manage multiple projects simultaneously.
• Prior experience in lead generation campaigns or local SEO is highly desirable.
• Strong communication skills with a proactive approach to problem-solving. This position offers an exciting opportunity for a motivated individual passionate about digital marketing innovation within a flexible part-time framework.

Pay: £24,420.00-£51,764.25 per year

Work Location: In person