Marketing Transformation Consultant, AI Enablement & Operations

Overview

A career with us means you’ll work alongside exceptional people and be empowered to reach your professional and personal goals. Our employees are at the foundation of what enables MassMutual to deliver on our purpose to help people secure their futures and protect the ones they love.

We embrace the idea that we all are stronger and better through our support for one another. We strive to create a culture where employees feel valued and are celebrated for who they are.

Job Description

Marketing Transformation Consultant, AI Enablement & Operations

Marketing Strategy & Planning

Full-time, Boston MA

As a Marketing Transformation Consultant, AI Enablement & Operations, you will lead operational excellence across the marketing organization by driving process improvements, scaling AI-enabled tools and workflows, advancing change management efforts, and shaping the operations tool strategy and roadmap.

In this role, you will partner closely with senior marketing leaders across the org, Technology, Compliance, and external vendors to ensure successful adoption of AI capabilities, design, operationalize, and continuously improve marketing processes, and marketing operations performance management frameworks.

The ideal candidate is an experienced marketing operations leader who brings exceptional cross-functional expertise, strong business, technical and analytical acumen, and the ability to influence outcomes across a complex, distributed organization. You bring a big picture perspective while maintaining a structured, detailed oriented approach and thrive in a collaborative environment.

To succeed, you must be motivated by transforming how marketing works, imbedding AI-assisted workflows that improve speed, quality, and consistency, and driving measurable business impact. You demonstrate the ability to thrive in collaborative environment, communicate effectively, take initiative, manage multiple projects and deadlines, and grasp new concepts.

The Team

This position reports to the Head of Marketing Strategy & Planning and sits within the Marketing Operations, Strategy & Planning organization. The team connects strategy, operations, AI adoption and execution, helping the Marketing work more safely, efficiently, and consistently across channels and partners. We partner closely with leaders across Marketing, Finance, Technology, and Distribution channels.

Responsibilities

• Lead the coordination and adoption of AI enabled capabilities across Marketing, driving organizational change management, stakeholder alignment and measurable impact
• Identify, prioritize, and operationalize high value AI use cases across content production: develop and maintain a prioritization framework to track AI use case execution status and report on progress toward impact
• Establish and manage operational performance dashboards, including ops efficiency and results of AI adoption: speed to market, productivity gains and business impact and KPIs for AI activities across the Marketing organization
• Oversee and continuously improve cross-departmental and cross-functional marketing operations processes and workflows, for an AI enabled organization
• Design, operationalize, and manage scalable processes and workflows that improve efficiency, clarify accountability, accelerate speed-to-market, and enable seamless collaboration
• Develop, define and execute Marketing Ops Tool strategy and roadmap
• Lead the selection, implementation, optimization, and business ownership of marketing enablement platforms, such as Project Management tool, Gen AI Tools, and the workflows/guardrails that drive adoption
• Refine governance, processes, and operating models to improve tool adoption and rollout
• Drive and manage continuous improvement initiatives and change management efforts across a complex, distributed organization, including developing change management plans for marketing operations and determining optimized end-to-end workflows
• Develop business cases, cost benefit analysis and investment recommendations for marketing operations capabilities and transformational activities
• Lead through influence across a matrixed organization, providing direction, structure and thought leadership. Partner with Technology, and Distribution to drive alignment, adoption, and sustained change, and responsible AI usages
• Success is measured by tangible outcomes such as, successful platform implementations, process efficiency improvements, and strong stakeholder alignment—outcomes that are inherently well-suited to a remote working model.

Minimum Qualifications

• Bachelor’s degree
• 6+ years of directly relevant experience across marketing operations, planning, technology, or analytics
• 3+ years of hands-on experience across multiple marketing disciplines, including strategy & planning, operations, technology, digital, brand, creative, integrated campaigns, demand generation, analytics, or insights
• 3+ demonstrated success leading complex, cross-functional initiatives and vendor relationship management without formal authority
• 1+ experience in designing and implementing GenAI-enabled marketing workflows with appropriate risk, compliance, and governance. Experience driving AI adoption

Preferred Qualifications

• Advanced degree (MBA or equivalent)
• Experience within financial services or insurance strongly preferred
• Experience partnering with Technology and vendors to implement and scale marketing platforms and AI capabilities

Strong analytical, problem-solving, and structured thinking skills

• Exceptional written, verbal, and executive-level communication capabilities
• Proven ability to operate independently, manage multiple priorities, and deliver results in fast-paced, high-change environments
• Experience within financial services or insurance strongly preferred
• Experience facilitating enterprise or portfolio-level planning processes
• Strong background in business case development, ROI evaluation, and marketing investment optimization

What You Can Expect at MassMutual

MassMutual offers the opportunity to do meaningful work within a purpose-driven organization that values long-term impact over short-term outcomes. In this role, you can expect:

• Clear areas of ownership and accountability, with work that connects directly to company and customer outcomes
• A collaborative environment where perspectives are welcomed
• Access to learning, development, and internal networks that support continuous growth and skill-building over time
• Employee-led communities and forums that foster connection, learning, and inclusion across the organization
• A culture grounded in integrity, responsibility, and stewardship—supported by a company with a strong legacy and a future-focused mindset

#LI-RS1

MassMutual is an equal employment opportunity employer. We welcome all persons to apply.

If you need an accommodation to complete the application process, please contact us and share the specifics of the assistance you need.

California residents: For detailed information about your rights under the California Consumer Privacy Act (CCPA), please visit our California Consumer Privacy Act Disclosures page. MassMutual will accept applications on an ongoing basis until such time as a candidate has been offered employment. The job description includes the main duties of this position, which may evolve over time. You may be required to perform other duties not listed.

It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment.

Salary Range: $124,800-$163,800

Award-Winning Culture

MassMutual is guided by a single purpose: We help people secure their future and protect the ones they love. As a company operated for the benefit of our members and participating policyowners, we are defined by mutuality and our vision to provide financial well-being for all Americans. It’s more than our company structure — it’s our way of life. We are a company of people protecting people. Our company exists because people are willing to share risk and resources and rely on each other when it counts.

We strive to build a thriving community where everyone is valued, included, and feels that they belong.

At MassMutual, we Live Mutual.

How We Work

MassMutual’s flexible workplace approach combines the importance of connecting in person and the flexibility of working remotely. Our hybrid model puts collaboration first with employees coming in at least three days per week to our spectacular campus settings and also enjoying the flexibility of remote Fridays, company-wide remote weeks, and a bank of flexible remote weeks to use throughout the year.

Benefits for the whole you (and your loved ones)

There’s more to your life than your job and there’s more to your aspirations than a paycheck. We take a holistic view of compensation and benefits that provides the flexibility to create a healthy balance in your life for work, family, and community. We offer the benefits you’d expect, like medical, dental, 401(k), and generous vacation time, but we also offer ones you might not expect, like three paid days for volunteering, a $1,250 annual Well-Being Wallet, and up to 320 hours of caregiver leave.

Explore some of our offerings below.

Paid Time Off

• In addition to generous vacation time, paid holidays, and flexible holidays, MassMutual offers 'take care' time to care for yourself or someone you love—whether for physical illness or mental health.

Health & Well-Being

In addition to top-line medical and dental coverage, personalized mental health solutions, on-site and virtual health coaching, and much more, MassMutual reimburses employees up to $1,250 per year for eligible expenses supporting mental, physical, and financial well-being.

Financial Well-Being

In addition to competitive salaries and bonuses, educational assistance programs, and much more, MassMutual offers up to a 10% total 401(k) benefit, consisting of a 5% company match and a 5% annual contribution.

Taking Care

MassMutual offers generous maternity and parental leaves, as well as bereavement leave to mourn the loss of a loved one (and the employee defines 'loved one'). In addition, we offer up to 320 hours of caregiver leave to help employees support loved ones in times of need.

Giving Back

MassMutual offers three paid days for employees to volunteer with eligible nonprofits of their choice, and the MassMutual Foundation matches employee donation dollars to eligible nonprofit organizations up to $5,000 annually.

Commuter Benefits

MassMutual offers a Qualified Commuter Program through which eligible employees can pay qualified workplace commuting expenses with before-tax dollars, as well as a commuter wallet option for employees based at Boston and NYC campuses.