Location

Strava SF

Employment Type

Full time

Location Type

Hybrid

Department

DepartmentProductProduct Management

Compensation

• $250K – $270K • Offers Equity

This range reflects base compensation only and does not include equity or benefits. Your recruiter can share more details about the full compensation package during the hiring process.

At Strava, we know our employees are the most important ingredient to our success, and our compensation and total rewards programs reflect that. We take a market-based approach to pay, and pay may vary depending on the department and your location. Salary ranges are categorized into one of three zones based on a cost of labor index for that geographic area. We will determine the candidate’s starting pay based on job-related skills, experience, qualifications, work location, and market conditions. We may modify these ranges in the future.

For more information, please contact your talent partner.

About Strava

Strava is the app for active people. With over 195 million athletes in more than 185 countries, it’s more than tracking workouts—it’s where people make progress together, from new habits to new personal bests. No matter your sport or how you track it, Strava’s got you covered. Find your crew, crush your goals, and make every effort count. Start your journey with Strava today.

Our mission is simple: to motivate people to live their best active lives. We believe in the power of movement to connect and drive people forward.

About This Role

Strava's AI/ML team builds the intelligence that shapes what each athlete sees and experiences — from ranking and recommendations to the next generation of generative AI features across the app. As we deepen our investment in AI-powered products, we're looking for a Staff PM to own the strategy for ranking, recommendations, and personalization: a high-impact surface with significant value to unlock and no current product owner.

In this role, you'll define the product vision for personalization across Strava's core experiences, partner deeply with ML engineering and data science to turn model capabilities into products athletes love, and contribute to Strava's broader generative AI strategy. You'll operate with a high degree of autonomy, set direction for a domain, and work across Product, Engineering, and Design to bring the most important bets to life.

We follow a flexible hybrid model that translates to more than half of your time on-site in our San Francisco office, three days per week.

What You'll Do

• Define and own the domain strategy and roadmap for ranking, recommendations, and personalization across Strava's core athlete experiences.
• Identify and prioritize high-value GenAI and ML product opportunities across the app, and build a pipeline of bets that connect to company-level priorities.
• Partner closely with ML engineering and data science to translate model capabilities, evaluation criteria, and technical trade-offs into clear, shippable product decisions.
• Build and drive experimentation and measurement frameworks that demonstrably improve relevance, engagement, and athlete outcomes.
• Align stakeholders across Product, Engineering, and Design on strategy and priorities, resolving ambiguity and keeping complex initiatives moving.
• Contribute to the broader AI/ML product strategy, including identifying where generative AI can meaningfully improve the athlete experience across Strava's surfaces.

What You'll Bring to the Team

• Substantial product management experience, including meaningful time shipping ML-powered products such as ranking, recommendations, personalization, search, or feeds at scale.
• Deep fluency in modern ML and generative AI — enough to engage substantively with engineers and data scientists on models, evaluation, and data pipelines, and to make sound product trade-offs.
• A track record of owning domain-level strategy end-to-end, not just executing within a defined roadmap.
• Strong experimentation and measurement instincts, with demonstrated ability to use data to drive measurable improvements in relevance and engagement.
• The ability to align and influence senior stakeholders across functions without authority, and to bring clarity to complex, ambiguous problem spaces.
• A low-ego, partnership-oriented approach to working with technical and design partners.
• Experience productizing emerging or research-stage capabilities into reliable, user-facing features is a plus.

Why Join Us?

Movement brings us together. At Strava, we’re building the world’s largest community of active people, helping them stay motivated and achieve their goals.

Our global team is passionate about making movement fun, meaningful, and accessible to everyone. Whether you’re shaping the technology, growing our community, or driving innovation, your work at Strava makes an impact.

When you join Strava, you’re not just joining a company—you’re joining a movement. If you’re ready to bring your energy, ideas, and drive, let’s build something incredible together.

Strava builds software that makes the best part of our athletes’ days even better. Just as we’re deeply committed to unlocking their potential, we’re dedicated to providing a world-class, inclusive workplace where our employees can grow and thrive, too. We’re backed by Sequoia Capital, TCV, Madrone Partners and Jackson Square Ventures, and we’re expanding in order to exceed the needs of our growing community of global athletes. Our culture reflects our community. We are continuously striving to hire and engage teammates from all backgrounds, experiences and perspectives because we know we are a stronger team together.

Strava is an equal opportunity employer. In keeping with the values of Strava, we make all employment decisions including hiring, evaluation, termination, promotional and training opportunities, without regard to race, religion, color, sex, age, national origin, ancestry, sexual orientation, physical handicap, mental disability, medical condition, disability, gender or identity or expression, pregnancy or pregnancy-related condition, marital status, height and/or weight.

We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. Please contact us to request accommodation.

California Consumer Protection Act Applicant Notice

Compensation Range: $250K - $270K