Organic Growth Specialist - SEO/AEO

• across directories and industry platforms
• Work closely with the PR team to develop a co-citation strategy — earn mentions alongside established brands in industry roundups, press coverage, and comparison pieces

Measure, experiment and defend

• Set up and run answer tracking across ChatGPT, Perplexity, Gemini and Claude — measuring share of voice and citation frequency for priority questions
• Design and run proper AEO experiments: test and control question groups, 2-week baselines, specific interventions, reproducible results
• Monitor for misinformation and outdated citations in AI answers. Deploy corrective content rapidly when needed
• Own content freshness: flag and prioritise updates when rates change, products launch, or FCA rules update
• Track LLM-attributed conversions via post-conversion surveys and branded search volume increases

Ensure compliance and accuracy

• Ensure FCA financial promotion disclosures are woven into AI-extractable content blocks — not buried in footers that AI engines ignore
• Verify all rate claims, product terms and eligibility statements in content before publication
• Apply risk-tiered approval routing: know which content can publish fast and which needs compliance sign-off
• Work closely with the compliance team to ensure AEO optimisation never creates misleading snippets when extracted out of context

What we’re looking for

What we’re looking for

• SEO and AEO fluency. You can explain how ChatGPT decides what to cite. You know the difference between RAG and parametric knowledge. You can describe an offsite citation strategy and explain why breadth of citations beats a single top ranking. You’ve optimised content that was subsequently cited by AI answer engines and can show the results.
• You’ve built content production pipelines. Not managed one. Not briefed an agency to build one. You’ve wired together tools — n8n, Make, Zapier, custom scripts — to automate multi-step content processes from research through to publication. Show us.
• 3–7 years in SEO/organic growth with demonstrable results — specific numbers on traffic growth, ranking improvements, or organic revenue attribution
• Technical SEO capability: schema markup, structured data, site architecture, crawl optimisation, Core Web Vitals
• Working knowledge of AI-assisted content creation — prompt engineering, RAG grounding, quality assurance for AI-generated drafts
• Data-driven mindset: comfortable with Google Search Console, GA4, Ahrefs/SEMrush, and answer tracking tools
• Ability to run structured experiments with proper control groups
• Strong commercial instinct — connects search work to customer acquisition and revenue, not just traffic metrics
• Experience in financial services, fintech, or another regulated industry is a plus but not essential

Why join OakNorth

• High ownership — you will shape the organic acquisition strategy and build the systems yourself, not inherit someone else’s approach
• A bank with genuine product differentiation — multi-entity banking, zero payment fees, dedicated relationship managers, and a £13bn+ lending track record. Strong products make organic growth easier.
• You will work with a dedicated content writer who handles editorial quality and compliance review — your job is to build the system and drive the results
• Influence at speed: a challenger bank at this scale moves faster than an incumbent and you will see the impact of your work quickly
• A marketing team that takes craft seriously, has compliance infrastructure in place, and is investing in organic as a genuine growth channel

Benefits and perks

• 25 days holiday
• Hybrid working
• Personalised benefits — opt in to what matters to you
• Subsidised private medical insurance with Bupa
• Enhanced maternity and paternity leave
• Wellbeing and social events
• In-house barista bar in London office
• Volunteering time off
• Salary sacrifice schemes: cycle to work, nursery, gym, electric car

We may use artificial intelligence (AI) tools to support parts of the hiring process, such as reviewing applications, analyzing resumes, or assessing responses. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed, please contact us.