Marketing Manager – AI & Digital Strategy

Marketing Manager – AI & Digital Strategy
Austin, TX (On-Site) | Full-Time | $65,000–$75,000/year

About the Role
Tso Chinese Takeout & Delivery is looking for a tech-forward Marketing Manager to lead our brand direction using modern, AI-driven marketing tools and data-backed strategy. This role is built for someone who lives at the intersection of creative marketing and technical execution — someone who uses AI tools daily, understands digital ad performance, and makes decisions based on data, not guesswork.

Key Responsibilities

• Lead brand direction and marketing strategy using AI-powered tools and workflows
• Identify, test, and implement new AI tools to improve marketing efficiency and output
• Plan and execute digital advertising strategy across paid channels
• Track and report on KPIs, ROI, and ROAS to guide decision-making
• Develop and execute content strategy leveraging AI for speed and scale
• Design and produce marketing assets in Canva and/or Adobe Suite
• Write and distribute press releases
• Oversee social media strategy at a high level (not day-to-day posting)
• Collaborate with operations, culinary, and leadership teams
• Manage marketing budget and vendor relationships
• Support in-person events, promotions, and community partnerships

Priority Skills

• Highly technical and hands-on with AI tools for content, strategy, and workflow automation
• Strong understanding of digital advertising platforms and ad strategy
• Strong data and analytics skills — comfortable reading performance data and translating it into action
• Proficiency in Canva and/or Adobe Suite
• Experience writing and distributing press releases
• Deep understanding of social media strategy (strategic oversight, not a Social Media Specialist role)
• Strong collaborator who works well cross-functionally

Requirements

• 5 years of marketing experience (restaurant/hospitality/food & beverage a plus)
• Demonstrated experience using AI tools in a marketing or business context
• Strong understanding of digital ad strategy, ROI, ROAS, and KPI tracking
• Comfortable working with data and analytics platforms
• Must live in or be willing to relocate to Austin, TX
• Reliable transportation and willingness to travel to various locations
• This is an on-site position — not remote/work-from-home
• Schedule is generally Monday–Friday, with occasional weekends required for events
• Excellent written and verbal communication skills
• Bachelor’s degree in Marketing, Communications, or related field (or equivalent experience)

Nice to Have

• Experience marketing for a multi-location or growing restaurant brand
• Familiarity with Google Analytics or Meta Ads Manager
• Basic photography/videography skills for content creation
• Bilingual (Spanish and/or Mandarin) a plus

Benefits

• Health, dental, and vision insurance
• Paid time off (PTO)
• Monthly food credit at Tso
• Opportunity to grow with an expanding local brand

Job Type: Full-time

Pay: $65,000.00 - $75,000.00 per year

Benefits:

• Dental insurance
• Employee discount
• Health insurance
• Paid time off
• Referral program
• Vision insurance

Experience:

• Marketing: 4 years (Required)

Work Location: In person