Junior SEO and AI SEO Associate

Junior SEO and AI SEO Associate

About the Role

We are looking for a Junior SEO and AI SEO Associate to support our Senior AI/SEO

manager and grow organic search traffic and AI visibility across our lines of business.

This role is ideal for someone early in their SEO career who already has hands-on

experience and wants to grow their skills in a real, in-house environment.

You will help plan, write, and optimize content, support ongoing SEO initiatives, and learn

how organic strategy is executed at scale across our multiple brands.

You will be involved in content creation, on-page optimization, keyword research, and

performance analysis, with opportunities to build technical and strategic SEO skills over

time. While this is a junior role, you will be trusted with real work and encouraged to take

ownership as you grow.

Key Responsibilities

SEO and Organic Growth

• Support and execute SEO strategies focused on increasing organic traffic
• Conduct keyword research, competitor analysis, and content gap analysis
• Optimize existing pages based on search intent, performance data, and SERP

features

• Build backlinks with new and existing partners to boost authority
• Monitor rankings, traffic, and visibility using industry-standard SEO tools

AI Search Visibility and AI SEO

• Support efforts to improve brand and content visibility in AI-powered search tools

such as ChatGPT, Google AI Overviews, and similar platforms

• Help structure and optimize content so it is easily understood, cited, and surfaced by

AI systems

• Monitor changes in AI-driven search experiences and help adapt content strategies

accordingly Content Strategy and Writing

• Plan, write, and optimize SEO-driven content with real user intent in mind
• Refresh and expand existing content to improve usefulness, clarity, and topical

authority

• Support internal linking strategies and content clustering efforts

Technical and Platform Support

• Identify technical SEO issues using tools such as Screaming Frog
• Assist with site audits, crawl analysis, and indexing issues
• Work within a headless CMS environment, including Strapi
• Collaborate with developers and marketing teams to implement SEO improvements

Reporting, Analysis, and Learning

• Use Semrush, Ahrefs, Google Analytics 4, Google Search Console to identify issues

and opportunities

• Track performance trends across traditional search and emerging AI surfaces

Help test, learn, and refine SEO and AI SEO strategies over time

Required Experience and Skills

Required

• Prior hands-on experience working in SEO (agency, in-house, or freelance)
• Basic understanding of keyword research, search intent, and on-page SEO
• Basic knowledge of Semrush and or Ahrefs
• Basic knowledge of Google Analytics 4 and Google Search Console
• Ability to plan, write, and optimize SEO-driven content independently
• Strong written communication skills
• Experience working with content management systems
• Basic understanding of HTML and CSS
• Comfortable using Microsoft tools including Excel, Word, and Teams for

documentation, reporting, and collaboration Nice to Have

• Technical SEO experience, including Screaming Frog
• Experience with schema markup
• Familiarity with AI search visibility and AI-powered search experiences
• Experience working on large or multi-location websites

Take the next step toward a career with growth, stability, and opportunity. Apply today!

• Please note that applicants must be legally entitled to work in Canada.
• We thank all applicants for their interest; however, only those selected to proceed in the interview process will be contacted.

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