Ai Content & Digital Marketing Specialist

About Us

Kammeier Property Group is a high-performing real estate team serving St. Charles, Lincoln, and Warren Counties. We’re committed to top-tier client service, community connection, and innovative marketing. To support our continued growth, we’re seeking a creative and detail-driven Digital Marketing Specialist to lead our marketing initiatives and help us stand out in the local real estate market. This role will have a HUGE emphasis on Ai content and research. Our goal is becoming one of the most AI-visible real estate teams in our area.

Role Summary & Position Overview

Kammeier Property Group is seeking a highly motivated AI Content & Marketing Specialist to lead our digital marketing, SEO, and content strategy. This role is ideal for someone who enjoys research, understands search behavior, and can transform market insights into engaging content across multiple platforms. The primary objective is to position Kammeier Property Group as the leading real estate resource throughout St. Charles, Lincoln, Warren County, and the surrounding St. Louis market.

The Marketing Specialist will manage the team’s marketing calendar, digital presence, and content creation. This role touches every part of our brand—from social media and email newsletters to listing marketing, website updates, and event promotion. If you’re passionate about real estate, love creating engaging content, and thrive on keeping systems organized, this is the role for you.

Primary Mission

The most important responsibility of this position is researching the questions, concerns, and trends that buyers and sellers are actively searching online, then developing educational content that answers those questions across every marketing channel.

Key Responsibilities

Content & Campaigns

• Plan, design, and schedule social media posts across multiple platforms.
• Write blog posts, community highlights, and market updates for the website.
• Build monthly newsletters and email drip campaigns for our database.
• Collaborate with agents on video ideas, reels, and story content.
• Research consumer search behavior across Google, Google AI, ChatGPT, Perplexity, Reddit, YouTube, TikTok, Facebook Groups, Zillow, Realtor.com, Google Trends, AnswerThePublic, and other relevant platforms.
• Maintain an ongoing database of high-value buyer and seller questions and emerging content opportunities.
• Manage Facebook, Instagram, LinkedIn, YouTube, TikTok, Threads, and Google Business Profile.
• Monitor and improve website SEO including keyword optimization, internal linking, metadata, image optimization, local SEO, and AI search visibility.
• Publish weekly Google Business Profile updates and manage reviews, photos, Q&A, and business information.
• Research local housing statistics, economic development, schools, builders, neighborhoods, and community news to create timely market content.
• Track analytics and prepare monthly performance reports covering website traffic, SEO rankings, Google Business Profile, social media, and lead generation.
• Maintain consistent branding across all marketing materials.

Listing Marketing

• Create and distribute listing flyers, brochures, social posts, and Just Listed/Just Sold campaigns.
• Coordinate with photographers, stagers, and vendors for listing preparation.
• Post, update, and maintain listing content on the website and syndication platforms.
• Input and manage current listing inventory
• Create, Run, and Manage online paid property advertising

Database & CRM Marketing

• Maintain accuracy of database/CRM contact lists.
• Execute marketing touches (birthday/holiday campaigns, client event invites, follow-up sequences).
• Track and analyze engagement metrics to improve campaigns.

Success Metrics (KPI's)

• Develop a minimum of 100 researched content ideas each month.
• Publish 4–8 SEO blogs per month.
• Produce consistent short-form and long-form video content.
• Maintain an active posting schedule across all social media platforms.
• Publish weekly Google Business Profile posts.
• Increase website traffic, keyword rankings, and local search visibility.
• Grow engagement, audience size, and lead generation through organic marketing.
• Continuously improve Kammeier Property Group's visibility within AI-powered search platforms and standard browsers.

Ideal Candidate

• 1–3 years in marketing (real estate or small business preferred, but not required ).
• Strong writing skills with attention to detail and creativity.
• Proficiency with Canva, Mailchimp/Constant Contact (or similar), and social scheduling tools.
• Familiarity with CRMs (e.g., FollowUpBoss/KVCore) and website platforms (WordPress, Squarespace, etc.).
• Organized, proactive, and able to juggle multiple projects at once.
• Experience with SEO, digital marketing, content marketing, or social media management.
• Strong research and analytical abilities.
• Familiarity with Google Analytics, Google Business Profile, WordPress or similar CMS, and major social media platforms.
• Experience with AI tools such as ChatGPT, Gemini, Claude, or Perplexity is preferred.

What We Offer

• A collaborative, creative, and supportive team culture.
• Opportunity to grow with one of the top teams in the region.
• semi-Flexible work environment (office + with some flexibility).
• Competitive salary$18.00-$22.00 (DOE) + performance-based incentives.
• Professional development opportunities.
• Monthly team outings/bonding
• Yearly team travel for training

Job Type: Full-time

Pay: $18.00 - $22.00 per hour

Benefits:

• Flexible schedule
• Paid time off
• Professional development assistance
• Referral program

Work Location: In person